Speaking at the New York Auto Show, GM North American President Mark Reuss said that the new mid-size truck, which may not be called Colorado, will debut after the unveiling of GM’s redesigned half-ton pickups. Although he didn’t hint at a new name, rumors are floating around that the LUV badge will be revived for the mid-size pickup which makes sense.
The Chevy LUV was a small Isuzu designed pickup truck which Chevrolet offered in North America during the 1970′s. LUV is an acronym for light utility vehicle, which would suit the design of the new Colorado well.